Muy divertido el viral de la agencia Tiempo BBDO sobre cómo planificaría el cumpleaños de una niña una agencia de publicidad realizado por John St.
sábado, 12 de febrero de 2011
miércoles, 9 de febrero de 2011
Te invito a ver Marketingie - Términos básicos de la publicidad en internet en http://www.marketingie.com/medios-on/132.html
Los términos básicos de la publicidad en Internet
Marketingie - Términos básicos de la publicidad en internet
Marketingie - Términos básicos de la publicidad en internet
jueves, 3 de febrero de 2011
Mom this is how twitter works (NOT JUST FOR MOMS!)
Esto va para los que os preguntan ¿pero qué es twitter?, tengo uno y no sé usarlo...
( AND NOT JUST FOR MOMS!)
martes, 1 de febrero de 2011
lunes, 31 de enero de 2011
Espejito, espejito... ¿qué anuncio es el más bonito del mundo?
Clear Channel Outdoor y la compañía Mirrus han instalado en los baños del aeropuerto O´Hare de Chicago unos espejos interactivos que, gracias a una sofisticada tecnología, se convierten en unos soportes publicitarios memorables, medibles e inevitables.
Cuando la persona se acerca al espejo, el anuncio se minimiza en una pequeña ventana para dejar de ser inoportuno y continuar siendo original.
Cada vez tiene más importancia la creatividad en medios.
sábado, 29 de enero de 2011
viernes, 28 de enero de 2011
What the hell is Quora?
Quora es una red social basada en el conocimiento, y poder lanzar una pregunta y que gente que sabe dedique su tiempo a contestarte mola. Esa es la teoría, que a gente como Obama, Steve Jobs, Paul Mcartney o Punset les interese instruir a descerebrados como nosotros y satisfacer nuestra curiosidad aún está por ver.
via 101
Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.
via Quora
Para utilizar Quora debes tener una invitación para unirte, como Tuenti, y ya son 500.000 usuarios.
jueves, 20 de enero de 2011
Flavors.me
If you’re reading this post, there’s a good chance you have multiple online profiles scattered across various services, including Facebook, LinkedIn, Flickr, and Twitter. And one problem you may face is pulling all of this information together to build a single online identity — be it for personal use, or to create a professional online profile.Flavors.me makes it for you
After completing a basic sign up form, you link your Flavors.me page to any of 15 online services, with options that include Flickr, Facebook, Twitter, and LinkedIn (as well as any RSS feed). Flavors.me taps into these services via their APIs (you generally enter your credentials using OAuth or Facebook Connect), and within minutes you’re ready to start customizing your site.
Flavors.me is free for its basic features, and will generate revenue through premium subscriptions, which are $20 a year. Premium features include the ability to use your own custom domain name, real time statistics, and the ability to include a contact form in your page (though obviously you could just include your Email address in the standard ‘About’ field).
via TechCrunch
martes, 18 de enero de 2011
The Crunchies Awards: the most compelling startups, internet and technology innovations of the year.
Right away from the Crunchies Awards, I bring to you my selection I found most useful
First of all, the Crunchies Awards are an annual competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the year.
Brizzly
Hunch is a consumer web application that is building the “taste graph” of the internet, mapping every person on the internet to every entity on the internet and their affinity for that entity. An entity could be a web site, a cookbook, a hotel room, a celebrity, a restaurant, etc.
Hunch creates a taste profile by asking them a series of questions which range from serious to profound and subsequently can make recommendations personalized to that user, which live in “topics”.
Topics vary widely, from entertaining subjects like ‘Which superhero would you be’ to more conventional questions like ‘Should I Switch to A Mac?’ The system then uses the answers to these questions to offer the user a suggested solution, a “hunch” of what the user would like.
Dropbox is a software product that makes it easy to securely share files with other people, sync them across multiple computers, access them from anywhere, and keep them safe.
First of all, the Crunchies Awards are an annual competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the year.
Brizzly
Brizzly is a social media reader from Thing Labs, Inc. It currently works with TwitterFacebook, and adds features like inline media (photos, videos & maps) expansion, muting, groups, IM-like direct messaging and more.
Gowalla is a location-based service that helps people keep up with their friends, share their favorite places, and discover the world around them. Users can connect with friends on their iPhone, Android, Blackberry or Palm smartphones—as well as on the web.
SVnetwork is a performance brand advertising and technology platform that reaches over 200 million unique consumers every month. The ad network allows brands to reach, engage, and spread messages through a targeted audience of consumers in social media. SVnetwork serves engagements for top brands by positioning their ads in a unique value-exchange system. Consumers can watch and engage with advertisements in order to receive things they want such as virtual currency or premium content without ever paying out of pocket. The SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. It’s pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish.
Social Augmented Reality Mobile Location-based Service “Sekai Camera” (World Camera)
Their client-side software and web service enable camera-equipped mobile devices (such as iPhones, Android “Google Phones”, and other smart-phones) to access informational and entertainment services by creating a “Clickable World” via the use of Augmented Reality (AR) hyper-tags.
These user-clickable tags, which they call “AirTags”, are location-based and mapped in the real world. These AirTags can be seen and accessed through the camera view of mobile devices with Sekai Camera software.
Sekai Camera is realized though a combination of technologies, including client-side software deployed on iPhone, Android and other OS platforms, and also highly scalable web computing systems. In addition, Sekai Camera integrates with services provided by mobile carriers, existing data/service providers, and location technology companies, which combined, enable this dynamic location-based information retrieval service.
Their client-side software and web service enable camera-equipped mobile devices (such as iPhones, Android “Google Phones”, and other smart-phones) to access informational and entertainment services by creating a “Clickable World” via the use of Augmented Reality (AR) hyper-tags.
These user-clickable tags, which they call “AirTags”, are location-based and mapped in the real world. These AirTags can be seen and accessed through the camera view of mobile devices with Sekai Camera software.
Sekai Camera is realized though a combination of technologies, including client-side software deployed on iPhone, Android and other OS platforms, and also highly scalable web computing systems. In addition, Sekai Camera integrates with services provided by mobile carriers, existing data/service providers, and location technology companies, which combined, enable this dynamic location-based information retrieval service.
Another company founded in 2004 by two former PayPal employees, Yelp is a local reviews website covering almost 40 states. Yelp also launched in the UK in January 2009. Users write and read reviews about anything from their favorite hole in the wall restaurant to the worst downtown club. Additionally Yelp offers social networking features: the ability to add friends, groups, events, talk in forums or message contacts. The idea behind this is that users will trust their friend’s reviews more than others. Yelp’s competition comes from Citysearch, Insider Pages, Yahoo Local and Google Local.
threadsy is the world’s first integrated communication client. It combines email, Facebook, Twitter, instant messaging, and the broader social web into a brand new experience.
threadsy groups all of your email and social network messages into a single inbox and all of your Facebook news feed and tweets into a single stream. More than simply aggregating information, threadsy integrates the services to provide deep context on the people you communicate with.
threadsy is free to use and works with your existing accounts right in your web browser.
Pull yourself together with threadsy!
threadsy groups all of your email and social network messages into a single inbox and all of your Facebook news feed and tweets into a single stream. More than simply aggregating information, threadsy integrates the services to provide deep context on the people you communicate with.
threadsy is free to use and works with your existing accounts right in your web browser.
Pull yourself together with threadsy!
Backblaze is a one click online storage solution. It tries to minimize the user interaction required to create a backup.
Backblaze is an online backup tool that allows Windows and Mac users to back up their data to an offsite data center. The service costs $5 per month for unlimited space. It allows the user to back up data automatically, manually, when the computer is idle, or on an hourly schedule. The service also makes use of AES encryption, data compression and bandwidth throttling.
Backblaze is an online backup tool that allows Windows and Mac users to back up their data to an offsite data center. The service costs $5 per month for unlimited space. It allows the user to back up data automatically, manually, when the computer is idle, or on an hourly schedule. The service also makes use of AES encryption, data compression and bandwidth throttling.
WizeHive is an online collaboration tool that lets you share files, manage projects and track activity with others in secure, private workspaces. It combines microblogging features found in Twitter and Yammer, project management features found in BaseCamp, and general collaboration and organizational features found in SharePoint and Lotus Notes. Like Yammer, WizeHive lets groups of folks establish a private and continuous feed of activity. By setting up a private workspace, WizeHive users can communicate on one or more topics through a browser interface, a desktop client, or most importantly, by sending and receiving emails. But WizeHive extends the Yammer model by allowing those with multiple interests or groups to set up separate workspaces for each group yet optionally see all of the activity in one integrated feed.
Messages entered or sent through WizeHive can contain text, links, graphics and attached files. Uploaded files can be shared among workspace members and most Word or Excel compatible files can be edited collaboratively right from within WizeHive.
WizeHive extends the collaboration model further by providing task integrated management where you can organize and manage yourself and optionally your co-workers. You can assign and manage tasks for each workspace independently or organize and manage your own activities across all workspaces.
Messages entered or sent through WizeHive can contain text, links, graphics and attached files. Uploaded files can be shared among workspace members and most Word or Excel compatible files can be edited collaboratively right from within WizeHive.
WizeHive extends the collaboration model further by providing task integrated management where you can organize and manage yourself and optionally your co-workers. You can assign and manage tasks for each workspace independently or organize and manage your own activities across all workspaces.
Wufoo is an Internet application that helps anybody build amazing online forms. When you design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding your data easy, fast and fun. Because we host everything, all you need is a browser, an Internet connection and a few minutes to build a form and start using it right away.
Tinychat is a dead simple, free to use video/audio/desktop chat system. It is entirely web based, requires no downloads or plugins (aside from Flash) and works on all browsers and operating systems.
Hunch is a consumer web application that is building the “taste graph” of the internet, mapping every person on the internet to every entity on the internet and their affinity for that entity. An entity could be a web site, a cookbook, a hotel room, a celebrity, a restaurant, etc.
Hunch creates a taste profile by asking them a series of questions which range from serious to profound and subsequently can make recommendations personalized to that user, which live in “topics”.
Topics vary widely, from entertaining subjects like ‘Which superhero would you be’ to more conventional questions like ‘Should I Switch to A Mac?’ The system then uses the answers to these questions to offer the user a suggested solution, a “hunch” of what the user would like.
Dropbox is a software product that makes it easy to securely share files with other people, sync them across multiple computers, access them from anywhere, and keep them safe.
viernes, 14 de enero de 2011
KnowEm
KnowEm allows individuals and brands to ensure that they have claimed their favorite username or their brand's name on over 350 social media services. Just type in your favorite username and KnowEm will check if it is still available on these sites. 
Today, KnowEm announced the launch of a number of premium services aimed at small businesses and enterprises. For a one-time fee, KnowEm will create profiles for a brand or individual on over 150 social media sites. For a slightly higher fee, the company will also populate these profiles with your information.
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